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ESC’16: Eurovision Generated 27.5 Million Euros For Stockholm

The City of Stockholm has announced today that hosting the Eurovision Song Contest 2016 brought in 27.5 million Euro’s to the city and its businesses.

Stockholm which hosted the 61st edition of the Eurovision Song Contest in May says the data released today show the contest was a real success for the city. In total 38,000 visitors made their way to Stockholm for the Eurovision Song Contest, this figure does not include the members of the press or the delegations. For the two weeks the contest was on these individuals brought in over 27.5 million Euros to the cities economy through spending on hotels, food and attractions. Each visitor on average spent 724 Euro’s in the city during their stay.

Karin Wanngård the Mayor of Stockholm said that her “expectations were blasted”, adding that feedback from fans and press to Stockholm was very positive. Eight out of 10 visitors gave the city top marks for their hosting, while 80% of the press said that they would come back as a tourist in the next two years. Stockholm residents were equally as happy with the hosting of the event, with 70% had a fairly or very positive view of the event.The news comes on the same week as the Eurovision Song Contest 2016 was awarded the Rose D’or prize for best entertainment program.

Next years host city of the Eurovision Song Contest has equally high expectations for visitor numbers and spending as Stockholm. Kyiv expects to have 20,000 visitors from across Europe come to the city during the two weeks the contest is being held. These visitors are expected to bring in around 30 million Euros of revenue to the city of Kyiv and its businesses. For these figures to be achieved the average visitor would have to spend 1,500 Euro’s during their time in Kyiv, more than double the figure spent in Stockholm.

Source: SVT

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