The European Broadcasting Union has revealed that “United By Music” will be the slogan for every Eurovision Song Contest from 2024 onwards.
Following the use of “United By Music” as the slogan of Eurovision 2023, SVT, the host broadcaster of Eurovision 2024, and the Reference Group have decided to use the slogan for the 2024 contest and all future contests.
The main reasons to keep the slogan for all successive events were for the Contest’s global brand strategy and to ensure continuity and consistency.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, said:
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
Ebba Adielsson, Executive Producer of the Eurovision Song Contest 2024 for SVT added:
“After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
It’s great that the EBU has also decided that this is the slogan that will be used by all host countries from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan which will be revealed soon.”
More information about Eurovision 2024, including the artwork, ticket sales and list of participating countries, will be revealed soon.
Eurovision 2024
Loreen won the 67th edition of the Eurovision Song Contest for Sweden with “Tattoo”. She is the first female two-time winner of the competition, having previously won the 2012 contest with “Euphoria”.
This is Sweden’s seventh Eurovision win, following victories in 1974, 1984, 1991, 1999, 2012 and 2015. This makes Sweden the joint most successful country in Eurovision alongside Ireland. Loreen has also become the first woman and the second person overall to win Eurovision twice.
Malmö will host the contest for the third time, having previously hosted in 1992 and 2013.
Image Source: Corinne Cumming / EBU | Source: eurovision.tv
