Martin Österdahl has today revealed that Sweden may not be using a Slogan for the 2013 contest. The organisers have looked at creating a slogan out of their core values but are unsure whether that will be used.
“Maybe ultimately we will create a theme like «Share the Moment» but that is not a certainty. It is a bit of an impossible task to find a new (slogan) that is brilliant every year and that is not just a rewriting of something else”.
