Destiny has signed a worldwide deal with Sony Music as the singer remains favourite to win the Eurovision Song Contest 2021.
Malta’s Eurovision 2021 representative Destiny has signed a deal with Sony Music. The deal sees Destiny signed to the labelled globally as her song “Je ma casse” remains the favourite to win this year’s Eurovision Song Contest in Rotterdam.
Destiny reacted to the signing by saying:
This is a dream come true and this is a testament that I am on the right track and that hard work pays off. I really can’t wait to develop this relationship further and I cannot wait to start working with Sony Music to reach new levels.
A Sony Music representative added:
It’s with great pleasure that we confirm our signing of Sony music Sweden with the talented artist Destiny for the song ‘Je me Casse’. Sony Music is very excited and looking forward to making Destiny a worldwide household name.
Who is Destiny?
Destiny Chukunyere was set to be performing “All Of My Love” for Malta at the Eurovision Song Contest 2020. She was selected to represent Malta in Rotterdam in 2020 having won the latest series of the X Factor Malta. The singer is no stranger to the Eurovision stage having won the 2015 Junior Eurovision Song Contest in Sofia, Bulgaria.
Image Source: Eurovision.tv / Dunskie Borg | Source: escXtra
Malta debuted in the Eurovision Song Contest in 1971 and was represented by Joe Grech and the song “Marija L-Maltija”, which finished last. Malta competed again in 1972 and 1975 but then withdrew until their return in 1991. During the 1990s Malta only once finished outside of the top 10, and in 1998 they came within just 7 points of victory. It was Chiara who brought the country their 3rd place finish in 1998, and who went on to finish in 2nd at the 2005 contest in Kyiv. The only other artist to finish 2nd for Malta is Ira Losco, who was 12 points away from victory in 2002. They are the longest participating country never to have won the Eurovision Song Contest.