Daði og Gagnamagnið have begun filming the music video for their Eurovision 2021 entry.
Daði confirmed the news on social media today, which also marks one year since the music video for “Think About Things”, the Icelandic entry for Eurovision 2020, was released. The video has been watched over 24 million times and went viral around the world since its release.
Today it’s 1 year since I released the Think About Things music video. Today is the first day of shooting for the music video for our 2021 @Eurovision song!
Thank you for a crazy year.
Get ready for this one! pic.twitter.com/MQFvus8W6V
— Daði Freyr 🥑 (@dadimakesmusic) February 14, 2021
The song that Daði og Gagnamagnið will perform for Iceland in Rotterdam will be revealed on March 13 during the first episode of Straumar on RÚV. The show will be broadcast on Saturday night and will focus on trends in music in Iceland and abroad in recent decades. These and other periods in the history of pop and popular culture will be discussed, such as the one-hit-wonder era, the Beatles era and the disco era. It will be presented by Björg Magnúsdóttir and Freyr Eyjólfsson, with Guðmundur Óskar Guðmundsson as the musical director. The first episode, in which the Icelandic entry for Eurovision 2021 will be revealed, will focus on the history of the Eurovision Song Contest. This marks the first year since 2005 in which the Icelandic entry for Eurovision will be chosen internally.
In the lead up to the song reveal, RÚV will also broadcast a two-part documentary about Daði Freyr and Gagnamagnið on February 27 and March 6. It will cover the group’s second place finish in Söngvakeppnin 2017 with “Is This Love?” and the success of “Think About Things” around the world.
Image Source: RÚV / Source: Daði Freyr
Iceland in the Eurovision Song Contest
Iceland debuted in the Eurovision Song Contest in 1986 and, aside from 2 years of relegation in 1998 and 2002, has participated every year since. The contest is incredibly popular in Iceland, regularly being one of the most watched programmes of the year. Iceland has yet to win the contest but has finished in 2nd on two occasions. In 1999, Selma missed out on victory in Jerusalem by 17 points, and in 2009 Yohanna became the most successful Icelandic entrant ever finishing 2nd in the final with the song “Is it True?”. She scored 218 points, yet still finished 169 points behind the runaway winner Norway.