Re Design Team has been selected to create the creative concept of the Eurovision Song Contest 2017 in Kyiv, Ukraine.
Re Design Team made up of Republique and Banda Agency have been selected to create the creative concept for next years Eurovision Song Contest. The creative concept was selected by representatives of the European Broadcasting Union in November. A total of 11 creative agencies submitted a total of 23 different creative concepts to the bid.
Victoria Romanova the Executive Producer of the Eurovision Song Contest 2017 stated that:
It should be noted that the pitch was deliberately held among Ukrainian companies or Ukrainian offices of international agencies. We did not involve any global companies based outside Ukraine. It was crucial for us to invite Ukrainian professionals to participate in this pitch in order to show the world the best national design and idea as a result. We also sincerely thank all the companies that joined the creation of the Eurovision creative concept. We were really impressed by the number and quality of the ideas developed by Ukrainian agencies.
Each of the creative agencies were given the task to develop the theme, slogan and logo of the ESC 2017 which would not only comply with the common values of the Eurovision brand but also form the positive image of Ukraine as the Host Country, convey the national peculiarities and cultural identity.
Five of the best proposals from the teams of ADVENTA Lowe, Banda Agency, BBDO Ukraine, Republique and TWIGA Idea were selected at the meeting of the Eurovision Reference Group which was held in Kyiv, Ukraine on 10 and 11 November. The two finalists Republique and Banda Agency, joined their efforts for the further development of the logo and slogan ideas.
The creative concept will be presented to the public in January.
A total of 43 countries are to compete in the Eurovision Song Contest 2017 in Kyiv, Ukraine. Returning to the Eurovision stage are Portugal and Romania who both took a year out from the contest. Bosnia & Herzegovina has however withdrawn from the contest due to financial difficulties at the national broadcaster, BHRT. The 62nd edition of the Eurovision Song Contest is being held on the following dates:
- Semi Final 1 – 9 May
- Semi Final 2 – 11 May
- Final – 13 May
Source: NTU
