The Times of Malta reports that Malta spent in excess of €650,000 on participating in the Eurovision Song Contest 2021.
According to sources speaking to The Times of Malta, the nation spent in excess of €650,000 on participating in this years Eurovision Song Contest. The funds were split between PBS the Maltese broadcaster and the Malta Tourism Authority, the final figure is expected to be around €700,000 once all spending has been counted.
For context Spain who paid €283,125 for its participation fee in the Eurovision Song Contest 2019, spent a total of €508,862 combined on participating in the contest in Tel Aviv, Israel. This was a record breaking figure for the Spanish broadcaster at Eurovision.
The Malta Tourism Authority spent €350,000 on promoting the entry on social media including payments for positive coverage from social media influencers. According the paper the authority is reported to have gone over budget on promoting the entry.
The Maltese broadcaster is stated to have received €300,000 which was spent on the act as well as on paying foreign nations to bet for Malta and artificially inflate its position in the odds.
Carmelo Abela, a Minister within the Office of the Prime Minister of Malta, ordered yesterday, that an audit of expenses spent on this year’s Eurovision Song contest be undertaken following allegations that part of the budget was used to manipulate betting odds.
Following a 7th place finish in the Grand Final of the Eurovision Song Contest 2021, Ludwig Galea had accused the Maltese broadcaster of paying for publicity and hype ahead of the contest. Ludwig, who represented Malta in 2004 alongside Julie Zahra, says that there are individuals who have spent money on artificially inflating the betting market to put Malta as a favourite, paid for positive coverage in reviews, and inflated YouTube views.
Ludwig and others have said that Destiny is not involved in this and they praise her for her efforts and performance in the Grand Final. Destiny finished 7th in the final with her entry ” Je me casse”.
Image Source: EBU / Thomas Hanses | Source: Times of Malta
Malta debuted in the Eurovision Song Contest in 1971 and was represented by Joe Grech and the song “Marija L-Maltija”, which finished last. Malta competed again in 1972 and 1975 but then withdrew until their return in 1991. During the 1990s Malta only once finished outside of the top 10, and in 1998 they came within just 7 points of victory. It was Chiara who brought the country their 3rd place finish in 1998, and who went on to finish in 2nd at the 2005 contest in Kyiv. The only other artist to finish 2nd for Malta is Ira Losco, who was 12 points away from victory in 2002. They are the longest participating country never to have won the Eurovision Song Contest.