ERR recorded its lowest ever audience for a Eurovision Song Contest Grand Final with less than 150,000 viewers watching the contest.
Estonia recorded its lowest ever audience for a Grand Final of the Eurovision Song Contest on Saturday night. A total of 145,000 viewers watched the contest on ETV, with a share of 11.9%, this is 3,000 viewers less than the previous least-watched contest in 2014.
The viewing figures for Eurovision 2021 in Estonia were:
- Semi-Final One – 132,000 viewers – 38.6%
- Semi-Final Two – 183,000 viewers – 44.7%
- Grand Final – 145,000 viewers – 45.3%
The Eurovision Song Contest is broadcast on two channels in Estonia, ETV, and ETV+, the figures for ETV+’s coverage of the 2021 contest are not publicly available.
Audience figures for the Grand Final so far:
- Australia – 288,000
- Austria – 596,000
- Cyprus – 173,000
- Denmark – 533,000
- Finland – 1.4 million
- France – 5.5 million
- Germany – 7.7 million
- Greece – 2 million
- Italy – 4.5 million
- Netherlands – 5.4 million
- Norway – 1.4 million
- Portugal – 1.2 million
- Romania – 178,000
- Serbia – 1.1 million
- Spain – 4 million
- Sweden – 2.9 million
- United Kingdom – 7.4 million
Image Source: Andres Putting | Source: Kantar
Estonia debuted in the Eurovision Song Contest in 1994 alongside six other countries. At the contest in Dublin they were represented by Silvi Vrait, who finished 2nd last scoring just 2 points. In 2001 Estonia won the Eurovision Song Contest for the only time to date. They were represented by Tanel Padar, Dave Benton & 2XL, who performed the song “Everybody” and took a surprise victory in Copenhagen. After the success of the late-90s and early 00s, Estonia failed to qualify for the final from 2004-2008. In 2009 Estonia launched a new selection show, Eesti Laul, and has since qualified for the final six out of ten attempts.