Rotterdam Partners one of this year’s Eurovision Song Contest sponsors has launched the Rotterdam #SWINGALONG.
The international #SWINGALONG campaign is aimed to connect as many people as possible via the medium of dancing, to allow fans of the Eurovision Song Contest to dance along in the city of Rotterdam in a safe virtual manner. It is hoped this campaign will allow fans to enjoy the city of Rotterdam virtually while also promoting Rotterdam to Internet users worldwide.
“With this campaign, we say that we never stand still, not even in this day and age. It shows the dynamism, diversity, and resilience of Rotterdam and inspires for the future when a visit to the city is again possible for everyone. We are really looking forward to that. “ – Wilbert Lek, director of Rotterdam Partners
A special filter for Instagram and Facebook has been designed to allow fans to dance at a variety of locations within Rotterdam thanks to various 360-degree videos of various city landmarks. During the weeks surrounding the Eurovision Song contest, a selection of these dances will be projected at buildings in the Worldportcenter, with a live stream allowing participants to see themselves dancing in Rotterdam.
For more information about the Swingalong Campaign or to take part visit the official Swingalong website.
The Eurovision Song Contest 2021 will take place on May 18, 20 and 22 in Rotterdam. A total of 39 countries will take part in the Eurovision Song Contest 2021 in Rotterdam, the Netherlands. Eurovision 2020 was due to be held in Rotterdam after Duncan Laurence gave the Netherlands their first victory since 1975 with the song “Arcade”. After the cancelation of the 2020 contest, it was decided that Rotterdam would host the 2021 contest instead.
Feature image credit: Prologis / Source: ahoy