Mads Enggaard has confirmed that he is the Staging Director for Efendi’s performance of “Mata Hari” at Eurovision 2021.
Danish producer Mads Enggaard has revealed that he will be staging Azerbaijan’s performance for the Eurovision Song Contest 2021 in Rotterdam. Mads has extensive experience at the Eurovision Song Contest having worked as the Viewing Room Producer at Eurovision in 2014, 2015, 2017, and Junior Eurovision 2018.
This will be the second time that Mads has worked with Azerbaijan on their staging for Eurovision. He was the Stage Director for Azerbaijan in 2019 when Chingiz performed “Truth”, he previously worked on the Danish performances in 2004, 2010, 2010, and 2019.
Samira Efendi (performing as Efendi) will represent Azerbaijan at this year’s Eurovision Song Contest. The singer was internally selected by the Ictimai, the Azeri national broadcaster last year in 2020 and was reselected to sing for Azerbaijan in 2021 after last year’s show was canceled.
Who is Efendi?
She has previous experience competing on behalf of Azerbaijan, having participated in Silk Way Star which was broadcast across Central Asia, Russia, Azerbaijan, and Turkey. Efendi also placed 3rd in The Voice of Azerbaijan and most recently represented her country at the Voice of Nur-Sultan International Festival in Kazakhstan.
Last year in 2020 she was due to compete with the song “Cleopatra” which was tipped to do well at the contest last May before it was canceled.
Image Source: Eurovision.tv / iTV | Source: Mads Enggaard
Azerbaijan debuted in the Eurovision Song Contest in 2008, they were represented by Elnur & Samir with the song “Day After Day”, they finished 8th in the final. In 2011 Azerbaijan won the Eurovision Song Contest represented by Ell & Nikki and their song “Running Scared”. The song scored a total of 221 points, receiving only three sets of 12 points from Malta, Russia and Turkey. In 2018 Azerbaijan failed to qualify for the final for the first time, having previously had a 100% qualification record.