Jerry Reeve and Tom Denning have been revealed as the persons behind the staging for James Newman’s entry “Embers” at Eurovision.
Series Producer of the BBC’s Eurovision Coverage Lee Smithurst has confirmed that Jerry Reeve and Tom Denning will be working on the United Kingdom’s performance for Eurovision 2021.
Jerry Reeve has worked as a choreographer with a variety of acts from Olly Murs to the Jonas Brothers and Taylor Swift, he is currently the Creative Director of The Voice UK. Tom Denning is a Creative Director who has worked on a number of productions including The X Factor.
James Newman said about his Eurovision entry “Embers” that:
“I wanted to write an upbeat and positive song that people could have a party to, it’s about the spark between people who love each other. Just because you don’t see the people you care about all the time, doesn’t mean that spark isn’t there.”
James Newman will perform in the final on May 22nd. As a Big 5 country, the United Kingdom will not need to pass through the semi-finals.
Who is James Newman?
James was previously selected to represent the United Kingdom at Eurovision 2020 with “My Last Breath” before the contest was canceled.
As a songwriter, James has written for several international artists such as Calvin Harris, Little Mix, and Jess Glynne. He won the Brit Award for British Single of the Year in 2014 for the song “Waiting All Night” by Rudimental feat. Ella Eyre. He also wrote “Dying to Try”, the Irish entry for Eurovision 2017. James has also been a featured vocalist on many tracks, most notably “Therapy” by Armin van Burren, which reached number 4 on the Dutch Top 40. He released his debut EP “The Things We Do” in Summer 2020 and ended the year with another new collaboration with Armin Van Buuren, “Slow Lane”.
Source: Lee Smithurst | Image Source: BBC
The United Kingdom debuted in the Eurovision Song Contest in 1957 and holds the record for the most consecutive appearances in the contest. To date the UK has won the contest a total of five times, with their first victory coming in 1967 and their latest in 1997. The UK holds the record for the most second place finishes in the contest, having been runner-up a total of 15 times. Since 2000 the UK has finished within the top 10 only twice, this being in 2002 with Jessica Garlick and in 2009 with Jade Ewen.