The new official logo of the Eurovision Song Contest 2021 has been released by the Dutch organizing team. The artwork has been designed by the Clever ° Franke agency which has also created the logo for the cancelled Eurovision Song Contest 2020.
Similar to last year’s logo, the concept of a data-driven visualisation based on the flags of all participating countries has been used for the next edition, with the additional element being the world map that connects all capitals of participating countries with the host city, Rotterdam.
According to Sietse Bakker, the Executive Producer of Eurovision 2021:
The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form.
The logo of the Eurovision Song Contest 2020 has previously won a European Design Award and a Red Dot Design Award. Gert Franke, the co-founder of the Clever ° Franke agency added, that beside keeping the “simple, intelligent, minimalist and experimental” elements of last year’s artwork they added “festive touch, to celebrate the return of the Eurovision Song Contest.”
Another aim of the renewed logo is to start looking at 2021 as a fresh and new start. Sietse Bakker and the rest of the Dutch Core Team are “cautiously optimistic” about what they can offer to create the contest in its usual form, taking all depending factors into account. They “hope to welcome the participants, press and fans to Rotterdam in May; physical if possible, virtual if necessary.”
The same 41 countries will participate at the Eurovision Song Contest 2021 that would have taken part in 2020 as well.
Source: eurovision.tv / Image source: Clever ° Franke