Visir reports that Iceland’s participation in the Eurovision Song Contest 2020 is set to be sponsored by Netflix.
Visir has reported today the Iceland’s participation in the 2020 Eurovision Song Contest is being sponsored by the streaming giant Netflix. According to the report the sponsorship amounts to over 10 million ISK (80,000 Euro), and covers the cost of Iceland’s participation in the competition.
Netflix has been working hard to grow its presence in Iceland, with agreements reached with a number of businesses to help grow the companies understanding of the Icelandic market.
Furthermore, the reported sponsorship builds on Netflix’s upcoming Eurovision film. The film which will be released this years follows Icelandic singers Lars Erickssong and Sigrit Ericksdottir as they represent Iceland at the Eurovision Song Contest.
Will Ferrell, Piers Brosnan, Demi Lovato and Rachel McAdams are among the big stars to be acting in the film. Filming for the Eurovision movie has been underway for the past two years, with Netflix filming scenes in Husavik, Iceland last year.
Iceland debuted in the Eurovision Song Contest in 1986 and, aside from 2 years of relegation in 1998 and 2002, has participated every year since. The contest is incredibly popular in Iceland, regularly being one of the most watched programmes of the year. Iceland has yet to win the contest but has finished in 2nd on two occasions. In 1999, Selma missed out on victory in Jerusalem by 17 points, and in 2009 Yohanna became the most successful Icelandic entrant ever finishing 2nd in the final with the song “Is it True?”. She scored 218 points, yet still finished 169 points behind the runaway winner Norway.