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Israel: “Toy” Reaches 100 Million Views on YouTube

Netta Barzilai’s “Toy” has reached the milestone of 100 million YouTube views.

The official music video of “Toy”, this year’s winning Eurovision Song Contest entry, has reached a total of 100 million views on the Eurovision YouTube channel. This is currently the most viewed Eurovision entry of all time on YouTube.

Netta Barzilai won the 2018 edition of the Eurovision Song Contest in Lisbon, Portugal with “Toy”. She was selected to represent her country after winning HaKokhav HaBa L’Eurovizion, which will be used once again in 2019 to select their entry. Israel will host the next edition of the contest in Tel Aviv. 42 countries will take part, with only Bulgaria withdrawing after the 2018 contest due to financial reasons.

Israel debuted in the Eurovision Song Contest in 1973, and were represented by Ilanit who finished in 4th place with the song “Ey Sham”. Their first victory came in 1978 with Izar Cohen and the Alphabeta. Israel won again the following year with Gali Atari & Milk and Honey. Israel’s third victory came in 1998 when Dana International performed “Diva” in Birmingham, beating Malta to victory in a tense voting sequence. Israel struggled in the contest during the early-2010s, failing to qualify for the final from 2011-2014. However since the HaKokhav HaBa selection process was introduced in 2015 Israel has seen its fortunes turned around. In 2018 Netta won the Eurovision Song Contest with the song “Toy”.

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