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Estonia: Over 250,000 Viewers for 2018 Grand Final

Estonia has recorded their highest Eurovision viewing figures in three years as Elina Nechayeva took the country to their first Grand Final since 2015.

233,000 viewers on average watched the contest on ETV, with a further 24,000 viewers watching with Russian language commentary on ETV+. Viewing interest peaked during Elina Nechayeva’s performance when over 300,000 viewers watched her perform, with a market share peak of 78.7% of television viewers. During the course of the final 406,000 viewers watched at least 15 minutes of the show.

Elina Nechayeva first came into the public eye in 2009 when she participated in Eesti otsib superstaari, but was soon eliminated in the preliminary girls’ round. Five years later, she participated in Klassikatahed, this time reaching the final three. Outside of competitions, she graduated from the Estonian Academy of Music and Theatre with a master’s degree in classical singing.

Her classical entry La Forza features a projection dress which has made it to Lisbon with the Estonian delegation after a last-minute sponsorship deal was struck with Saku Suurhall, Carglass, Estravel and River Island. Additional funding was provided by Elina’s management and Estonian Public Broadcasting. Elina finished 8th in the final with 245 points.

Source: ERR

Estonia debuted in the Eurovision Song Contest in 1994 alongside six other countries. At the contest in Dublin they were represented by Silvi Vrait, who finished 2nd last scoring just 2 points. In 2001 Estonia won the Eurovision Song Contest for the only time to date. They were represented by Tanel Padar, Dave Benton & 2XL, who performed the song “Everybody” and took a surprise victory in Copenhagen. After the success of the late-90s and early 00s, Estonia failed to qualify for the final from 2004-2008. In 2009 Estonia launched a new selection show, Eesti Laul, and has since qualified for the final six out of ten attempts.

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