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Eurovision’18: EBU Pushing To Grow Audience Outside of Europe

Director General of the European Broadcasting Union, Noel Curran has spoken to the Guardian about his desire to grow the audience for the Eurovision Song Contest outside of Europe.

The EBU, the organisers of the Eurovision Song Contest are looking at how the contest can be expanded to a larger audience outside of Europe. The contest according to the current Director General has a “life beyond Europe” and that this is something that the EBU is working one expanding.

The Eurovision song contest is going from strength to strength and we need to consider what its life is beyond Europe It is such a phenomenon now in European broadcasting. That I think we all believe that it has a life beyond Europe and we need to be careful how we look at that.

Alongside being broadcast in the forty-three competing countries in this years contest, a number of non-participating countries will also be airing the competition to viewers in their countries. This year will see the competition broadcast live on television in Kazakhstan, Kosovo and the United States, while China will be showing the contest on time delay.

Radio listeners in the United States will also be able to listen to the competition live via both Radio Six International’s US affiliates and on the largest Portuguese language radio station in the United States, WJFD 97.3. While thousands of viewers across the world will be watching the contest live on YouTube.

Broadcasters who have shown the contest in previous years include:

  • Canada – OUTtv (2014 to 2015)
  • China – Hunan Television (2015 to date)
  • Faroe Islands – KVP (Live broadcast in 2011 & 2014)
  • Greenland – KNR (Delayed broadcast in 2011)
  • Kazakhstan – Khabar Agency (2010 to date)
  • Kosovo – RTK
  • Kyrgyzstan – KRTK (2012)
  • New Zealand – UKTV (2014 to 2016)
  • United States – LogoTV (2016 to date)

While the Director General of the EBU spoke about expanding the audience of the contest. He did not mention the current plans to expand the contest in to the Asia-Pacific market with the “Eurovision Asia Song Contest”.

The contest which was announced in March 2016 is expected to see around 20 countries compete in the Asian spin-off of the 61-year-old Eurovision Song Contest which is held annually in Europe. The contest would be the first time that a Eurovision spin-off has been successfully held outside of Europe. Previously the EBU has sold the rights to the contest in Asiathe Arab World and is looking at a US contest.

Source: The Guardian

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