Ahead of tonight’s first semi-final of Eurovision 2018, IKEA Belgium is getting behind the Belgian entry, “A Matter of Time” by Sennek.
Alongside her music career, Belgian Eurovision entrant Sennek also works as a Visual Merchandiser for IKEA.
On Facebook, IKEA posted an advert for a wall-clock suggesting that it was only “A Matter of Time” before Laura (aka Sennek) “steals our hearts”:
Sennek (whose real name is Laura Groeseneken) was born in Leuven, Belgium on 30th April 1990. Her musical career revolves around singing and songwriting, as well as playing the piano and melodica. She was the keyboardist for Belgian musician Ozark Henry, a role which involved touring worldwide and performing at Rock Werchter, a large rock music festival in her hometown.
At the end of September last year, it was announced that Sennek would represent Belgium at the 2018 Eurovision Song Contest. This early announcement made her the first confirmed artist of the new Eurovision season. She has previously described her song for Lisbon as “a pop song, but not a typical one. Not even for the Eurovision Song Contest. It is a bit mysterious.” Sennek wrote and composed A Matter of Time herself.
Sennek will perform fourth in tonight’s semi-final. She will be hoping to continue Belgium’s recent run of good results in the contest, by becoming the fourth consecutive Belgian act to finish in the top ten.
She is currently taking a break from her job at IKEA whilst representing Belgium at Eurovision.
Source: IKEA Belgium
Belgium in the Eurovision Song Contest
Belgium was one of the original seven nations to participate in the first edition of the Eurovision Song Contest in 1956. To date, the country has won the contest only once in 1986. Sandra Kim won the contest with the song “J’aime la vie”, her victory was not without controversy when it emerged that Sandra was just 13 years old, two years younger than the age restriction at the time. In the late 00s, Belgium struggled in the contest failing to reach the final annually from 2005 until 2010, when Tom Dice finished 6th in the final with 143 points. Belgium has finished last at the contest six times, including two sets of nul points.