The European Broadcasting Union has announced Super Bock as an official partner of the Eurovision Song Contest 2018.
Super Bock, the best selling Portuguese beer brand globally has been announced as an official partner of this years Eurovision Song Contest. The beer which has been brewed since 1927 joins Visit Portugal, Osram and The Native as official partners of this years contest in Lisbon, Portugal.
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest at the European Broadcasting Union (EBU) commented:
“Super Bock has a long tradition as Portugal’s favourite beer, aiming to be the beer to accompany its consumers during the unique moments in their lives. A partnership between Super Bock and the first-ever Eurovision Song Contest on Portuguese soil feels like a natural fit.”
Maria Estarreja, Sponsorships, Water, Cider & Other Categories Director at Super Bock Group added:
“It is an honor for Super Bock to be the official beer of the Eurovision Song Contest, the biggest international event to take place in our country in 2018. As number-one brand in music in Portugal, we are committed to providing memorable experiences for music lovers and this festival is a magnificent opportunity to be with more than 200 million viewers worldwide.”