“Toy” by Netta Barzilai the Israeli entry for the Eurovision Song Contest 2018 has officially been released by IPBC.
Netta Barzilai’s entry for the Eurovision Song Contest 2018, “Toy” has been revealed this evening by the Israeli national broadcaster. Ahead of the release of the song this evening “Toy” has now topped the betting odds and moved to become the favourite to win the Eurovision Song Contest 2018 in Lisbon, Portugal.
‘TOY’ is a “Middle Eastern Pop Banger” which fuses together contemporary Pop, K-pop and Hip-hop with the contagious Middle Eastern sound & beat. The lyrics of the song focus on everyone’s burning topic – the awakening of female power and social justice, with a simple and direct message – “I’m not your toy”.
The Israeli entry has been written and composed by Doron Medalie and Stav Beger. Doron is known for having written the Israeli entries for the Eurovision Song Contest in both 2015 and 2016. The video-clip for the song was directed by one of Israel’s leading producers, Keren Hochma, and it focuses on Netta, showing her as strong, independent and full of style.
The Next Star has been used to select the Israeli Eurovision representative since 2015. This has proven successful for Israel. In 2015, Nadav Guedj gave Israel its first top 10 finish since 2005 and its first qualification since 2010 with “Golden Boy”. Israel has qualified for the final every year since then. Imri finished 23rd in this year’s final with “I Feel Alive”.
IPBC is organising the Israeli entry for the first time this year. Despite not yet achieving full EBU membership, the EBU has allowed Israel to continue participating in Eurovision events.
Israel debuted in the Eurovision Song Contest in 1973, and were represented by Ilanit who finished in 4th place with the song “Ey Sham”. Their first victory came in 1978 with Izar Cohen and the Alphabeta. Israel won again the following year with Gali Atari & Milk and Honey. Israel’s most recent victory came in 1998 when Dana International performed “Diva” in Birmingham, beating Malta to victory in a tense voting sequence. Israel struggled in the contest during the early-2010s, failing to qualify for the final from 2011-2014. However since the HaKokhav HaBa selection process was introduced in 2015 they have qualified three times, with Nadav Guedj finishing in 9th in 2015, Hovi Star finishing in 14th in 2016 and Imri finishing in 23rd in 2017.