Brian Friedman has been revealed as the Creative Director for Saara Aalto’s performances at UMK 2018 and Eurovision.
American dancer and choreographer has revealed that he will be behind Saara Alto’s performances at the Finnish selection process and the Eurovision Song Contest 2018 in May. Brian Friedman is well known for having choreographed music videos for Britney Spears, Mariah Carey and Cher.
Over the course of his career he has been nominated for four MTV Video Music Awards, two Music Video Production Awards, and five American Choreography Awards. He has worked on the X Factor in the United Kingdom as well as the United States, alongside roles on Dancing With the Stars and America’s Got Talent.
Saara Aalto will present three songs to be performed in the Finnish national selection UMK 2018. The songs will be released individually to the public on three consecutive Fridays: the first song will be released on February 9th, then the second on February 16th and the third will be released on February 23rd.
It was earlier reported that Saara has been collaborating with the Swedish singer, songwriter and producer Linnea Deb who has co-written a number of entries for the Swedish national selection Melodifestivalen, including winning entries like Heroes by Måns Zelmerlöw and Youby Robin Stjernberg.
UMK 2018 is scheduled to take place on Saturday, March 3rd 2018. This will be the first time ever that UMK will feature just one competing artist. An international jury along with the Finnish televoters will choose the winning song.
Saara has previously participated in the Finnish national selection twice, having placed second on both occasions, in 2011 with Blessed with Love and in 2016 with No Fear. She also competed in the UK version of The X Factor in 2016 where she finished in second place.
Source: Brian Friedman
Finland in the Eurovision Song Contest
Finland first participated in the Eurovision Song Contest in 1961, they debuted alongside Spain and Yugoslavia. Finland has finished last in the contest on 10 occasions and has received ‘nul points’ three times. It wasn’t until 2006 that Finland won the Eurovision Song Contest, Lordi represented the country in Athens with the song “Hard Rock Hallelujah” scoring 292 points a record total at the time. Finland last performed in the final in 2014 when Softengine finished 11th with the song “Something Better”.