Ievhen Nyschuk the Minister of Culture of Ukraine has hinted that the Eurovision 2017 branding may be based off of the Ukrainian beaded necklace.

In an interview with 5 Channel, Mr Nyschuk the Culture Minister of Ukraine spoke about the current progress towards the hosting of Eurovision 2017. Mr Nyschuk once again stated he is confused as to why people are still doubting whether Ukraine will host this years contest, stating that in August of 2016 Ukraine paid 15 million Euros to the EBU to ensure the contest would remain in Ukraine.

The Culture Minister went on to say that one of the major challenges at the minute that they are facing are the tenders related to hosting. Specialists are being invited from outside of Ukraine to assist with the preparations for the competition, but this is costly as their fees are higher than that of Ukrainian specialists. A simplified tender process has been submitted to the Verkhovna Rada.

The main responsibility of the organising committee currently is the branding for the competition. As previously announced Re Design Team have been selected to create the creative concept for the competition in Kyiv. Mr Nyschuk in the interview went on to say that one of the preferred ideas for the branding was one based on a Ukrainian necklace. The necklace would have beads on it which would represent each Ukrainian city, each of them connected together on one string. This according to the Culture Minister will show Ukraine to be “the most patriotic country on the planet”. He did however state that a decision on design has not yet been taken.


A total of 43 countries are to compete in the Eurovision Song Contest 2017 in Kyiv, Ukraine. Returning to the Eurovision stage are Portugal and Romania who both took a year out from the contest. Bosnia & Herzegovina has however withdrawn from the contest due to financial difficulties at the national broadcaster, BHRT. The 62nd edition of the Eurovision Song Contest is being held on the following dates:

  • Semi Final 1 – 9 May
  • Semi Final 2 – 11 May
  • Final – 13 May

Source: 5 Channel