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Asia: SBS To Create Eurovision Song Contest In Asia

Eurovision makes its way to Asia
Eurovision makes its way to Asia

The EBU and SBS (Special Broadcasting Service) of Australia have signed a deal to establish the Asian version of the Eurovision Song Contest starting in 2017.

The deal gives the channel the exclusive rights to create the contest in Asia which would be open to around 20 countries. The first event will be held in Australia during 2017 and after that will move around Asia, the exact rules and format for the show have not yet been announced by SBS or the EBU.

Jon Ola Sand, Executive Supervisor for the Eurovision Song Contest said:

SBS Australia has been broadcasting Eurovision for over 30 years, so we feel they are a perfect partner to build an alliance of networks with, and give Asian songwriters and artists the opportunity to perform on the Eurovision stage.

Micheal Ebeid of SBS added:

As the official broadcaster of Eurovision for over 30 years, SBS are pleased to explore the opportunity to bring an event of this calibre more closely to our shores, strengthening the multicultural ties in our own backyard. Asia Pacific has a spectacular music culture and the perfect next step to extend the Eurovision brand, bringing its hugely popular appeal beyond Australian audiences and to the wider region.

This is the second time that the EBU has attempted to take Eurovision to Asia. The first attempt was “Our Sound: The Asia-Pacific Song Contest”, this was heavily delayed and eventually cancelled in 2010 after having never made it onto screens. Furthermore it is not known how this event will compete with the Asia-Pacific Broadcasting Union’s plans for a competitive song contest event titled “ABU Cup TV Song Contest”.

Source: EBU

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